NISSAN
EPIC TEST DRIVE
This campaign strikes a balance between generating
excitement and highlighting the product and brand concisely.
Through captivating visuals, engaging test drive experiences, and a clear focus on Nissan's core values and innovations, we revitalized the brand
by demonstrating that epic-ness can come from the ordinary.
Agency:
TBWA\Chiat\Day NY
Group Creative Director:
Basil Cowieson
Senior Art Director:
Reid Masimore
Senior Copywriter:
Brooke Wong
Copywriter:
Jasmine Chin
Art Direction:
Destiny Washington
