NISSAN
EPIC TEST DRIVE

This campaign strikes a balance between generating
excitement and highlighting the product and brand concisely.

Through captivating visuals, engaging test drive experiences, and a clear focus on Nissan's core values and innovations, we revitalized the brand
by demonstrating that epic-ness can come from the ordinary.

Agency:
TBWA\Chiat\Day NY

Group Creative Director:
Basil Cowieson

Senior Art Director:
Reid Masimore

Senior Copywriter:
Brooke Wong

Copywriter:
Jasmine Chin

Art Direction:
Destiny Washington

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SPOTIFY MY BLACK EXPERIENCE