Work Index archive
I’ve been making client work since 2014.
Here are some of my older projects I’m still proud of.
NUELE HAIR
JAN 2019 - JUN 2019
Role: brand messaging, website wireframe, social media marketing and salon outreach (sales)
Nuele makes a hair serum for women of color, and nobody knew it yet. I shaped its message, wireframed its site, ran its social media and called salons to get it on their shelves.
CHALLENGE: A new hair-care brand had to earn trust in a crowded, chemical-heavy category.
WHAT I DID: Wrote the brand narrative and messaging, wireframed the website, ran social media strategy and marketing, and cold-called salons to get samples and stock to them.
RESULT: 96% Instagram growth and a 95.5% engagement increase.
Travelers Insurance:
She Travels
Fall 2023
Role: art direction
Credits: Andrielle Giscombe, Emily Hoppie, Jasmine Chin
Travelers wanted to empower women in insurance, and the idea was a mentor in their pocket. We concepted Mentora, an AI career platform.
CHALLENGE: Mentorship gaps held back women's careers in insurance nationwide.
WHAT I DID: Concepted Mentora: personalized career advice, 24/7 support, a resource library, networking and goal tracking, shaped through research, user feedback and iteration.
RESULT: Concept developed. The project was discontinued, so it never launched.
SPOTIFY:
STORY TIME
WITH SPOTIFY
Dec 2022 - Sppring 2023
Role: art direction, with Andrielle, Kurtis and Harmonie
Spotify wanted new and current users to discover audiobooks. Our team of four built #StorytimeWithSpotify, and we pitched it live in front of Spotify.
CHALLENGE: Find new ways to get new and current Spotify users to discover audiobooks.
WHAT I DID: Designed the campaign with the team: pop-up Storytime events, a Gucci Mane scavenger hunt, social, billboards, posters, bookmarks, email and filters.
RESULT: Concept pitched to Spotify. Not produced.
Celebrity involvement was proposed, not confirmed.
Nissan: print
Spring 2024
Role: art direction, with Jasmine Chin
Nissan wanted to celebrate its top salespeople and dealerships. We made the spreads and posters that did it.
CHALLENGE: Recognize the salespeople and dealerships behind Nissan's results.
WHAT I DID: Made a series of spreads and posters with striking design and beauty shots of the vehicles.
RESULT: Published in Auto News Print
adidas:
be a legend
Winter 2023
Role: art direction, with Safwan Khan (design) and Enmanuel Pena (photography)
Over 70% of girls drop out of sports by age 14, partly for lack of representation. We built Be a Legend so girls could see athletes they could become.
CHALLENGE:
Create a culture-first celebration of the 2023 Women's World Cup.
WHAT I DID:
Art directed the campaign: a capsule collection, Be a Legend Field Week and a World Cup viewing, with partners and photography treatment.
RESULT:
Concept pitched. Not produced.
Partners and guests were proposed, not confirmed.
Guinness 0.0: less is more
Jan 2023
Role: design, with Maddie Black (strategy) and Khy Patch (art direction and copy)
Gen Z and millennials are drinking more mindfully, and Guinness 0.0 needed new occasions. We built "Less is more," and I designed it.
CHALLENGE: Bring new drinkers into the Guinness family through new occasions for Guinness 0.0.
WHAT I DID: Designed the campaign visuals and social posts for "More alive, more action, more moments."
RESULT: Concept pitched. Not produced.
BOSS COMRADE SOUND SYSTEM
2025 - 2026
Role: DJ, curator and flyer designer
I curated and promoted a recurring DJ night for eight months.
CHALLENGE: Keep a club night alive with a strong identity.
WHAT I DID: Curated the night, DJed it and designed three flyers per event.
RESULT8-month residency. The largest event drew 50 people.
Event Coordination
& Reproductive health activism
2012 - 2016
Role: programmer and facilitator
I ran community workshops and events, from a music festival booth to a New York store's workshop series.
CHALLENGE: Build events and education for communities that rarely get them.
WHAT I DID: Coordinated 50+ events and workshops at Babeland (4 of them original) and 3 original workshops at The Door. Ran a sex education booth at This Is HardCore.
RESULT: 50+ events coordinated. Over 8,000 of contraceptives distributed at This Is HardCore 2013 and 2014.
Babeland on buzzfeed
During my time at Babeland as an Event Coordinator, I had the opportunity to represent the brand and explain rules and expectations in adult toy stores.
social distance djing:
fundraising for breonna taylor + black femmes
Summer 2020
Role: DJ and organizer
During the 2020 lockdown and uprisings I couldn't always join the protests, so I streamed my DJ sets to raise money.
CHALLENGE: Find a way to support the uprisings in the midwest from home.
WHAT I DID: Streamed DJ sets on social media and raised funds.
RESULT: More than $2K raised for the Breonna Taylor Family Foundation and local mutual aid funds.
Spring 2024
Full Sail Means Business
Role: contestant
I pitched at Full Sail's business contest and placed second.
CHALLENGE: Pitch a business idea to win a scholarship.
WHAT I DID: Pitched a concept that prioritizes the importance of discipline and practice to promote memberships to a local Florida Martial Arts school.
RESULT: 2nd place and a $2,000 scholarship.
FULL Sail means business:
2nd place scholarship pitch winner
nissan: thrill of the summer event
Spring 2024
Role: digital and print banners, English and Spanish
Thrill of Summer is Nissan's biggest car-sales event of the year in North America. I helped design its digital and print banners in English and Spanish.
CHALLENGE: Drive shoppers to Nissan's most important sales event of the year, in English and Spanish.
WHAT I DID: Helped design the digital and print banners for both language markets.
RESULT: Ran in summer 2024. Memorial Day offers ran through June 3 and Fourth of July offers through July 8.
TBWA\: EVERYBODY IS A YOUNGBLOOD
Fall 2023
Everybody Is a Youngblood
Role: idea author, art director
I pitched a renewal and revamp of the YoungBloods program with the big idea “everybody is a young blood” meaning, everybody starts new somewhere.
CHALLENGE: Renew and revamp the fellowship program.
WHAT I DID: Created and pitched the idea.
RESULT: Positive feedback inside the agency, leading to network and agency wide community events for networking and bridging the generational gaps.
the rest…
One off projects:
Flyers, posters, logos, etc. that continue building my creative style.
